We’ll cowl a couple of totally different strategies, so merely click on the hyperlinks under to leap to the part you want:
- Technique 1. Direct E-book Downloads in WordPress Posts
- Technique 2. Use E-book Downloads to Get Extra Subscribers
- Technique 3. Promote E-book Downloads in WordPress Utilizing Straightforward Digital Downloads
Technique 1. Direct E-book Downloads in WordPress Posts
With this technique, you may provide your book as a free obtain utilizing the WordPress File block. This block may even show your book’s content material immediately within the WordPress publish or web page.
First it’s worthwhile to edit the publish or web page the place you need to add your book obtain. You may then discover the spot the place you need to show your book, and click on on the + icon so as to add a brand new block.
Within the popup that seems, kind File to seek out the precise block.
Now you can choose your book file, or drag and drop the file to add it.
By default, the File block shows your book’s contents in a small PDF viewer.
It additionally has controls that guests can use to scroll by your book, obtain the file, and even print your book.
Generally, you might not need to show a preview. For instance, your book could span numerous pages or have photos that you really want guests to see fullscreen.
In the event you don’t need to embrace a preview, then you will discover the PDF settings in the precise sidebar of the content material editor. You may then click on to develop this part, and switch off the ‘Show inline embed’ slider.
WordPress will now take away the preview, and show solely a Obtain button and a hyperlink.
Guests can obtain this file to their native laptop by clicking on the blue Obtain button, or open this book in a brand new tab, by clicking on the hyperlink.
In the event you desire, you may take away the Obtain button. To take away it, first click on on the ‘Download button settings’ part within the WordPress sidebar.
You may then click on on the ‘Show download button’ slider to show this setting off.
With out the obtain button, guests can nonetheless obtain the file manually, however they must launch your book in a brand new tab first to seek out the obtain possibility.
As you’re making modifications to your File block, you may see the way it will seem to guests by clicking on the Preview button on the high of the display screen.
When you’re completely happy along with your File block, you might need to add extra blocks. For instance, you would possibly write some supporting textual content or add a call-to-action button to encourage guests to obtain your book.
While you’re prepared, don’t overlook to make your modifications reside by clicking on the Replace or Publish button on the high of the display screen.
That’s it! You will have now efficiently added your book obtain right into a WordPress publish. Now you can go to your web site to see it in motion.
Notice: Need your guests to have the ability to seek for your book’s contents in your web site? WordPress doesn’t do that by default, so we wrote information on how one can add PDF indexing and search in WordPress.
Technique 2. Use E-book Downloads to Get Extra Subscribers
Importing your book utilizing the File block is a simple strategy to provide nice content material free of charge.
Nonetheless, if you happen to’re utilizing your book to develop your electronic mail record or seize leads, then you definately’ll need to make sure that your guests can’t entry the book till they share their electronic mail tackle.
To set that up, you’ll want OptinMonster. It’s the finest lead era plugin for WordPress.
Utilizing this plugin, you may create high-converting decide in varieties with out hiring a developer. We apply it to WPBeginner and have elevated our conversions by over 600% with this plugin alone.
OptinMonster additionally comes with numerous ready-made templates that you should use to create high-converting popups.
You need to use these popups to ask guests to carry out an motion earlier than sending them to the book obtain. This advertising approach is usually known as providing lead magnets.
Mainly, you provide free bonus content material to your guests in return for a small motion like signing as much as your mailing record.
It’s a win win for each events. You get a brand new lead or subscriber, and your customers get a free book.
For detailed directions, see our step-by-step information on how one can add content material upgrades in WordPress.
Technique 3. Promote E-book Downloads in WordPress Utilizing Straightforward Digital Downloads
We advocate Straightforward Digital Downloads, one of many finest eCommerce WordPress plugins. This newbie pleasant plugin makes it tremendous simple to promote any kind of digital product together with ebooks.
First, you’ll want to put in and activate the Straightforward Digital Downloads plugin. You may comply with our tutorial on how one can set up a WordPress plugin.
Upon activation, the primary process is including your book as a brand new product. To get began, head over to Downloads » Add New.
On this web page, kind a reputation to your book into the ‘Enter download name here’ area. This may normally be the guide’s title, however it may be something that you really want.
Subsequent, kind an outline to your book into the primary part of the publish editor. This may very well be a gross sales pitch that you just’ve written to advertise your guide, otherwise you would possibly use the guide’s blurb or abstract.
To assist guests uncover your book, you might need to create some classes and tags. You may add this info within the Obtain Classes and Obtain Tags sections.
Straightforward Digital Downloads additionally helps variable pricing. You would possibly use variable pricing to promote different merchandise alongside your book. For instance, you might give prospects the choice to economize by preordering your subsequent book on the identical time.
If you wish to provide variable pricing, then choose the ‘Enable variable pricing’ checkbox. This provides a brand new part the place you may set your totally different costs.
The ultimate step is including an attention-grabbing product picture. This can assist catch the customer’s consideration, and encourage them to purchase your book.
For ebooks, you’ll sometimes need to use the guide’s entrance cowl as your product picture. You may simply create a professional-looking cowl utilizing net design software program reminiscent of Canva.
So as to add a product picture, scroll to the Obtain Picture part.
You may then click on on the ‘Set Download Image’ hyperlink. This launches the WordPress media library.
After selecting a picture, there are some extra settings that you could be need to discover. Nonetheless, that is all it’s worthwhile to do with a purpose to create a downloadable book.
To see how your book will seem in your web site, you may click on on the Preview button. While you’re able to publish your product, merely click on on the Publish button.
By default, Straightforward Digital Downloads publishes your book as a brand new web page. Your purpose is to drive site visitors to this webpage.
This would possibly imply including this product web page to your web site’s menu. You may also hyperlink to it from totally different areas of your web site, reminiscent of a weblog publish or announcement bar.
To do that, you’ll have to know the product web page’s URL. You’ll discover this info simply beneath the product’s title.
Clicking on this button will take the patron to the Straightforward Digital Obtain checkout web page. This makes the Buy Shortcode a good way to encourage gross sales from any space of your web site.
So as to add a Buy button to any web page, publish, or widget, scroll to the book’s Obtain Settings part. You may then copy the Buy Shortcode.