Why Use Product Review Plugins in WordPress?

What do you do when you want to buy something online? If you’re like most people, then you probably check out product reviews to compare different options.

If you have an online store, then allowing your customers to submit reviews is a smart way to add social proof and boost sales.

Even niche review sites where you’re writing all the reviews yourself can use a product review plugin. The right review plugin will help you to optimize your reviews in search results so you can get more clicks and traffic.

WordPress makes it easy to add new blog posts and create important website pages, but writing review content or adding reviews to your website requires additional features offered by WordPress plugins.

Product review plugins can help you make more sales, let users add reviews to your website, add reviews from third party platforms, and more.

That being said, let’s take a look at some of the best product review plugins you can use on your WordPress site.

1. WP Review Pro

WP Review Pro

WP Review Pro is the best WordPress product review plugin. It gives you full control over your WordPress product reviews and also makes it easy to create product comparisons and more.

It includes a library of pre-designed templates you can customize to match the design of your website. There are different types of rating systems you can use, like percentage, star rating, points, and more.

WP Review point rating example

By creating a custom review box, you can present all the important product information for your visitors, including a link to buy the product. Review schema markup is also automatically included, so you can show star ratings in the search results.

You can also let your users add their own reviews to your products, rate features, and vote on other user’s comments.

WP Review Pro user rating example

The plugin also lets you display reviews from third party sources like Facebook, Google Places, and Yelp, so you can easily add social proof to your WordPress website.



All in One SEO (AIOSEO) is the best SEO plugin for WordPress in the market used by over 3 million websites. It offers the most beginner friendly and comprehensive SEO toolkit to help you get more traffic from the search engines.

It includes a setup wizard that will automatically help you choose the best SEO settings for your website to help improve your rankings.

Plus, it lets you easily add product review schema to your review blog posts. Schema markup doesn’t appear on your website for visitors to see, but it helps the search engines better understand your content and display your product reviews properly.

Rich snippets will catch potential visitor’s attention and are more likely to get clicks from the search results.

Rich snippets product schema example

When you’re writing your product reviews, AIOSEO will automatically detect the right type of schema based on what you’re writing.

You also have full control over the product review schema and can enter relevant product information for search engine bots to read.

AIOSEO product schema

You can also add existing customer reviews to improve the search appearance even more.

You’ll find this option below the review schema box in your post editor.

AIOSEO customer reviews box

There is a free version of the plugin available, but you’ll need the pro version of the plugin to access the product review schema feature.

3. WP Customer Reviews

WP Customer Reviews

WP Customer Reviews allows you to collect customers reviews and testimonials as well as create your own product reviews.

For example, you can create a specific page on your website to showcase your testimonials to help improve your social proof and conversions.

You have full control over your review forms and the information you want to collect from your users. To display reviews, you can use shortcodes or the included block.

You can review the reviews in your WordPress dashboard, so you have complete control over the ones that are displayed.

It also has the option to turn any existing WordPress blog post into a product review, and it adds product review schema to improve the search engine appearance of your review.

4. Site Reviews

Site Reviews

Site Reviews is an easy to use review plugin that lets you collect customer reviews for your products, services, or local business, similar to a site like TripAdvisor or Yelp.

You can even let users review certain parts of your website, like posts, products, pages, and more.

It comes with a simple settings page that allows you to control how you want to gather reviews and how you want to display them on your website. You can customize the review form and display it anywhere on your site.

You can also pin your best reviews to the top, so your customers will see them first.

Site Reviews sample review

It also integrates with WooCommerce, so you can improve how customers leave reviews on your WooCommerce product pages.

You can display your reviews using the included Gutenberg block or shortcode to show specific reviews.

5. Customer Reviews for WooCommerce

Customer Reviews for WooCommerce

Customer Reviews for WooCommerce lets you easily add more detailed reviews to your store.

This plugin helps to improve your social proof, so when visitors go to your product pages, they’re more likely to make a purchase.

Your customers can attach pictures and vote on reviews, plus you can add a question and answer section, so your product listings look the same as Amazon.

Improved WooCommerce product page with reviews

There’s also a feature to send automated emails after a customer makes a purchase to help you generate more reviews. You can also send a coupon after a review is left on your product.

6. Schema — All in One Schema Rich Snippets

Schema All in One Schema Rich Snippets

Schema is a simple free plugin that lets you add product schema markup to your reviews, so you can display rich snippets in the search results.

It’s not as in-depth as the AIOSEO schema feature mentioned above, but it’s a solid free option.

When you select the review schema type, you’ll have additional product details to fill in, like reviewer name, product name, price, star rating, and more.

It also supports other types of schema markup, including articles, recipes, software, and events.

Bonus: OptinMonster


OptinMonster is the best popup plugin for WordPress used by over 1.2 million websites. You can easily create high-converting popup campaigns to grow your email list.

It comes with a library of over 400 templates you can use to quickly create spin to win optins, alert bars, yes/no optins, and many other types of popup campaigns for your website.

You can use these popups in creative ways. For example, you can create a popup that displays a coupon for the product you’re reviewing in the article.

OptinMonster affiliate popup example

This is a common way to increase affiliate income and earn more revenue that many of the most successful WordPress blogs use on their product review articles.

Aside from OptinMonster, the two other plugins that could be useful based on your use case are Smash Balloon and Uncanny Automator.

Smash Balloon is the #1 social media feeds plugin for WordPress. It lets you show user generated content and product reviews from social media on your website without any code.

Uncanny Automator is the best WordPress automation plugin. It lets you automate the process of collecting reviews from customers after they purchase. It also helps you create other automated workflows on your site without any code.


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